Wisconsin Youth Company
Digital Marketing Specialist | Digital Marketing Coordinator | Digital Marketing Manager
Making a Better Tomorrow, Today
Wisconsin Youth Company provides a variety of youth programs during the school year and summer. These include Before School, After School, 4K Wrap, summer camps, Middle School U, Theater Immersion Camp, and Wander Wisconsin.
I have grown significantly during my time at Wisconsin Youth Company and maintain knowledge of industry trends.
My notable responsibilities include:
Planning and executing multi-channel campaigns (e.g., Back2School Drive & Block Party), aligning messaging with development, communications, and neighborhood center leadership.
Creating dynamic Excel calendar and reporting templates, automating historic data and benchmarks to save time and provide leadership with clear insights.
Presenting Google Analytics/Ads strategies to leadership, introducing Google Grants ($10k monthly ad credit) and UTM tracking strategies.
Video Projects
I have utilized short- and long-form video content to grow our social media channels while bringing awareness to our programs and the positions we hire. This has culminated in more than 1 million views on YouTube across videos and Shorts, and boosted our impact on platforms like Facebook and Instagram.